Album Packaging · Creative Direction · Visual Identity

Rae is Ashe’s 2022 album, named after her middle name and centered on liberation, confidence, sensuality, and joy. Across dance-driven and emotionally charged tracks, the record explores a more uninhibited and self-assured version of her artistry. Working from Alex Harper’s bold, intimate photography, I developed the full visual identity for the album; building a cohesive system across packaging, typography, and branding that extends from the music into physical and digital formats. I oversaw the creative direction and execution of the album’s design language, including vinyl, CD, and cassette packaging, as well as merchandise and website branding.