MOSS by Maya Hawke
Album Branding · Packaging Design · Visual World building
Moss is Maya Hawke’s second studio album: an introspective body of work rooted in earthiness, mythology, and emotional surrender. From this limited material, I developed the full visual system for Moss; shaping the packaging, typography, and imagery across vinyl, CD, cassette, and digital formats.
✿ FEATURES ✿
✿ FEATURES ✿
FEATURED IN TIMES SQUARE FOR SPOTIFY
THE TONIGHT SHOW WITH JIMMY FALLON
THE TONIGHT SHOW WITH JIMMY FALLON
The visual language for the record was built from a minimal starting point: a Photoshop file created by a collaborator, a small set of reference textures, and the album’s lyrics.
LINKS
Maya Hawke’s website
Maya Hawke Merch Store
Watch Jimmy Fallon interview
Deliverables
Vinyl LP packaging (12” standard + translucent orange edition)
CD packaging (4-panel wallet + 28-page booklet)
Cassette design
Merchandise direction
Digital + visual identity system
Typography + layout system
Image treatment + retouching
SERVICES
Creative direction
Packaging design
Visual identity/branding
Photo retouching
Typography